A launch is easier when you work from a list. Go through these before you point your domain at a new site.
The Checklist
1. Test on a real phone
Check every page on a phone, not just a resized desktop window.
2. Check page speed
Compress images and test with PageSpeed Insights.
3. Test every form
Submit each form and confirm the email actually arrives.
4. Click every link and button
Fix anything that leads to an error page.
5. Unique titles and descriptions
Each page needs its own.
6. One H1 per page
Make it clear what the page is about.
7. Image alt text
Describe each image briefly.
8. HTTPS everywhere
Make sure the site loads securely and redirects to one preferred address.
9. Set up redirects
If you changed URLs, redirect the old ones to the new pages.
10. Add analytics
Install analytics and set up conversion tracking for forms and WhatsApp clicks.
11. Submit your sitemap
Add the site to Google Search Console and submit the sitemap.
12. Show contact details clearly
Phone, WhatsApp, address and opening hours should be easy to find.
13. Privacy and terms pages
Tell visitors how you use their data.
14. Create a custom 404 page
Help lost visitors get back on track.
15. Back up the old site
Keep a copy in case you need to roll back.
Planning a new site? See what drives the price in our website cost guide, then run through the SEO audit checklist after launch. Or talk to us.