More people now ask AI assistants for recommendations instead of scrolling through search results. Nobody can guarantee a mention, but you can make your business easier for these tools to find, understand and trust. This is what we call AEO, or Answer Engine Optimisation.
Seven Steps That Help
1. Say clearly what you do and where
Put your services, location and who you serve in plain words on your homepage and service pages. Vague slogans give assistants nothing to quote.
2. Answer real customer questions
Create pages or FAQs for the questions people actually ask, with short direct answers first and detail after.
3. Add structured data
Schema markup tells machines your business name, address, services and FAQs in a format they read easily.
4. Keep your details consistent
Use the same name, address and phone number on your site, Google Business Profile and directories.
5. Earn mentions on trusted sites
Local press, industry directories and partner sites that mention you act as proof that you are real.
6. Collect genuine reviews
Reviews show up in Google and are often used as evidence when assistants describe a business.
7. Keep content fresh
Update prices, hours and services. Outdated pages make weak sources.
Be wary of guarantees. Anyone who promises a fixed place in ChatGPT answers cannot control it. A good partner improves the signals and measures what changes.
Check Where You Stand
Ask a few assistants the questions your customers would ask and write down who gets named. Repeat monthly. Read our comparison of AEO vs SEO for how the two fit together, then see how we help or book a free call.